6 tips on therapy business naming: Personal vs. Business Name

Choosing a name for your therapy business is a crucial step in establishing your practice and attracting clients. Whether you’re considering using your personal name or opting for a business name, here are six tips to help you make the right decision:

The Art of Positioning Your Tantra Brand

1. Reflect Your Brand Identity

When naming your therapy business, consider the image and identity you want to convey to your clients and how you want your therapy practice to be perceived in the community. Your name should reflect the values, services, and unique selling points of your practice. Whether you choose to use your personal name or a business name, ensure it aligns with your brand identity and resonates with your target audience.

2. Personal Name for Personal Connection

Using your personal name for your therapy practice can create a sense of personal connection, building trust and familiarity with clients. Your unique name can also help with branding and marketing, making your practice stand out in the community. Clients may feel more comfortable seeking help from a therapist whose name is on the door, and they may be more likely to remember and recommend you to others.

3. Business Name for Brand Recognition

Choosing a creative business name that resonates with your target audience, like “Empowerment Therapy Center”, can make your practice more memorable and appealing to potential clients. It also provides flexibility for future business expansion or adding more therapists. Additionally, using a business name can be especially important if you want to maintain boundaries between your work and personal relationships.

4. Consider Long-Term Goals

Think about your long-term goals and branding strategy when deciding between a personal name and a business name for your therapy practice. Using your personal name can help build a personal brand based on your expertise and reputation. In contrast, a business name can convey a specific message or theme that resonates with your target audience and allow for expansion.

5. Check Availability & Legal Considerations

Before finalising your therapy business name, research thoroughly to ensure it’s not already in use by another therapy practice. Check for trademarks and domain availability to avoid any legal issues in the future. It’s essential to choose a name that is unique, memorable, and legally compliant to protect your brand identity.

6. Seek Feedback & Input

Consider seeking feedback from colleagues, friends, or clients when choosing a name for your therapy business, social media is a great tool for this. Getting different perspectives can provide valuable insights and help you make an informed decision. Ask for feedback on the clarity, appeal, and relevance of the name to ensure it resonates with your target audience. Get some support!

Ultimately, the decision to name your therapy business after yourself or choose a business name will depend on your personal preferences, branding goals, and long-term vision for your practice. Consider the following questions when making this decision:

  1. What image do you want to convey to your clients?
  2. Do you want to build a personal brand or a business brand?
  3. How important is name recognition in your community?
  4. Are you planning to expand or add other therapists in the future?
  5. How do you feel about having your name associated with your practice?

The most important thing is to create a brand that resonates with your target audience and reflects your values as a therapist. Take the time to consider your options. Selecting a name that reflects your essence will aid in establishing a successful and thriving therapy practice.

If you need help discovering your brand and uplevelling your business, I can guide you through the whole process with expert coaching, brand & website design.